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NIH Holds Health
Communications Forum
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| NIH convened a Health Communications Forum
May 9 at the Natcher Bldg. that drew communications professionals
from the institutes and centers. Keynote speaker Dr. Vicki
Freimuth (above), now a professor of speech communication at
the University of Georgia but formerly communications chief
at the Centers for Disease Control and Prevention, discussed
the future of health communication planning and evaluation. |
Larry Hugick, chairman of Princeton Survey
Research Associates, discusses trends in minority demographics,
and how to reach minority audiences. Other major topics at
the forum included “The Art of Communicating Science
to the Public,” featuring successful science writers,
and “Social Marketing in Practice,” which focused
on the HIV vaccine communications campaign, the National Eye
Health Education Program, and a stroke education effort by
NINDS. The White House’s anti-drug media campaign was
also showcased. |
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| Explaining NHLBI’s efforts to communicate
heart health messages across cultures are (from l) Lenee Simon,
community health specialist; public health advisors Rachael
Tracy and Violet Woo; and Matilde Alvarado, coordinator of
minority health education and outreach. |
Reporting on NEI’s VISION Public Information
Network were Judy Stein (l), communications director for the
institute, and colleague Jean Horrigan. |
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